TikTok is introducing a new feature that permits them to reduce the quantity of AI-created media appearing in their streams. This initiative comes as the service revealed that it presently contains in excess of 1 billion content made with AI.
Testing and Rollout
The new functionality is in a pilot phase over the next few weeks before a global rollout. This advancement comes amid a rise in content created by AI, driven by new video-generation tools.
AI Proliferation Online
It has been noted that nearly 10% of the most rapidly expanding content creators on another major platform exclusively feature content made by AI. A large amount of this output is considered low-quality AI content, a term for inferior, factory-style content that is typically nonsensical or bizarre.
Our research shows that a lot of users like content made with AI tools, ranging from AI artwork to informative clips, and we want to offer the community the option to adjust the amount of that, according to their own preferences,” stated a spokesperson.
Volume and Proportions
TikTok announced that there are currently over a billion videos on its service tagged as artificially created. Collectively, in excess of 100 mn media items are submitted to the service daily, making clips made by AI a limited portion of its overall inventory.
Customizing Your Feed
Members will be able to reduce or increase the amount of AI-generated videos they see by accessing the content preference setting in the platform and picking “AI-generated content”. Additional categories that are already be controlled under the setting include current affairs, fashion, cosmetics, and dance.
Content Labeling and Policies
TikTok’s guidelines oblige users to tag convincing AI-made content, and it prohibits malicious deepfakes of public figures or crisis events. Any authentic-looking AI video that is not labeled can be removed under its community policies.
Furthermore, the app will now apply an artificially created label to content created with its own AI tools, or identified by an collaborative effort for identifying AI-generated material. This action is aimed to deter users from attempting to bypass the labeling process.
Responsible AI Funding
The company is also establishing a $2m awareness program for professionals and organizations to create informative material about responsible artificial intelligence. This program will assist charitable organizations focused on training computer science.
Content Safety Approach
The platform has supported its content review process, during debate over plans to make redundant hundreds of safety staff in the United Kingdom. It is set to reduce a significant number of roles in its content moderation team in London, with trade unions and internet security professionals raising concerns that staff are being displaced by AI moderation.
A company official stated that human moderation would continue to be important, but automated tools can protect employees by eliminating the most graphic content prior to it has to be seen by staff. The platform announced a notable drop in explicit and harmful content reviewed by human moderators over the last 12 months due to reliance on its AI tools.
“We think that it’s essential to balance staff and AI to ensure user safety,” the official commented. “We’ll have humans as integral to the approach, but we further consider it’s very important to limit contact with unsafe media as swiftly, which is where a significant AI assistance is really helping us work at speed.”
